You recognize the challenge: revenue pressure increases, cost structures are shifting, and pricing feels like guesswork. Teams debate options, but decisions lack data, alignment, and structure. You want a model that brings clarity, connects customer value to financial outcomes, and supports growth.

In this mastermind, you don’t sit back and listen — you build. Over twelve weeks, you work through the full Horizon Canvas, from understanding your customer to designing pricing, licensing, and the profit engine behind your product. You apply every concept directly to your business case, supported by experienced practitioners.

You learn to articulate customer and solution value, design customer ROI and solution ROI models, build pricing and packaging options, and structure compliance strategies. Along the way, you receive practical guidance from experts from Applied Frameworks in the United States and Connected Movement in the Netherlands — combining Silicon Valley experience with Dutch pragmatism and implementation depth.

A unique part of this program is the experience of learning together. Every week you share insights, compare case approaches, and give and receive constructive feedback. You grow as a designer and strategist through real-world exchange with peers facing the same challenges. This collaborative learning environment becomes a powerful accelerator for clarity, confidence, and action.

After the program, you become part of the Connected Community — a network of product leaders, pricing strategists, and innovators who continue learning together. You gain ongoing access to knowledge sessions, peer support, and practical tools to keep evolving your profit stream over time. You do not walk the journey alone. You join a community invested in your success.

This is not a fast-theory course — it is a guided journey that transforms how you design and grow products.

Program

12-week structure
Monday – 90-minute expert session on a Profit Streams component of the Horizon Canvas
Tuesday, Wednesday, Thursday – Apply the concept directly to your case
Friday – 60-minute shared review and feedback session

Sequence of topics

• Customer
• Solution
• Value exchange model
• Solution ROI
• Customer ROI
• Pricing
• Profit engine
• Solution licenses
• Customer licenses
• Compliance

Participants may work with a sample case or use their own product. After 12 weeks, you will have designed a complete profit stream using the Horizon Canvas.

Certification

PSPP Horizon Mastermind certification
Comparable in depth to the CPS-D certification
The difference: more time, deeper application, and immediate real-world implementation

Trainers

Jason Tanner (Applied Frameworks, USA)
plus one of: Maarten, Sebastiaan, or Karnoe (Connected Movement, NL)
Learn from Silicon Valley experience and Dutch implementation expertise in real organisations

After this program

• You confidently design and communicate a complete profit stream model
• You turn customer value into business value with structure and clarity
• You accelerate stakeholder alignment and strategic decision-making
• You apply the Profit Streams approach directly to your product strategy
• You join the Connected Community for continuous learning and shared growth

Language

English
Dutch explanation available