You’ve probably seen it happen: your teams build great features, but pricing and packaging decisions feel like a last-minute conversation. Costs rise, customer expectations shift, and profitability becomes harder to sustain. You know there must be a smarter, more connected way — one that links value, cost, and revenue from the start.

In this workshop, you’ll design your own Profit Stream™. Using structured frameworks and hands-on modelling, you’ll learn how to translate customer value into sustainable pricing, design packages that align with market needs, and balance revenue with cost and investment.

You’ll explore:

• The Profit Streams™ Canvas for visualising value, cost, and profit flow
• Value and cost modelling to identify key leverage points
• Pricing architectures and licensing models that scale with your business
• Packaging design and product segmentation for optimal value delivery
• Scenario and margin modelling to evaluate strategic options
• Governance, metrics, and experimentation for continuous learning
• Aligning multiple profit streams across a portfolio

The first two days of this training overlap with Software Pricing Fundamentals, reinforcing core pricing concepts. The third day extends into full profit system design, giving you the tools and confidence to lead monetisation strategically.

What you will learn

You’ll gain the knowledge and frameworks to connect value creation, pricing strategy, and cost management into a single system.
You’ll be able to design, validate, and communicate profit models that drive both customer and business success.

During the workshop, you’ll:

• Use the Profit Streams™ Canvas to design holistic profit systems
• Build value and cost models that inform smarter pricing decisions
• Create pricing and packaging architectures aligned with customer value
• Integrate financial and economic thinking into product design
• Model different revenue and cost scenarios to improve resilience
• Develop metrics and governance for sustained profit realisation
• Communicate profit insights clearly to stakeholders and teams

Note: This workshop is delivered in-person only. The materials are in English, and the course language is English by default. However, if all participants are Dutch speakers, the group may jointly decide to conduct the training in Dutch.

After this workshop

You’ll see the bigger picture and help others see it too.
You’ll make confident, informed decisions that balance value and profit.
You’ll speak the same language as your product, finance, and leadership teams.
You’ll be able to design and explain how your organisation creates sustainable profitability.
You’ll feel empowered to lead profit-driven conversations and strategies.
You’ll know that more is possible – and this training is your next step.

Together, we’ll help you design profit systems that create lasting impact

At Connected Movement, we combine the Profit Streams™ framework with real-world experience from product strategy, pricing, and Agile transformation. Our trainers are practitioners who’ve guided software-enabled organisations worldwide — from start-ups to enterprises — in connecting pricing, cost, and customer value.

After the training, you’ll join the Connected Community, where professionals share insights, tools, and experiences that help each other grow. Together, we’ll help you design profit systems that create lasting impact.

Certification

Certified Profit Stream Designer (CPS-D)