Delivered by a Certified Profit Streams Designer, this workshop helps your leadership team design and implement a pricing model that fuels sustainable growth.

Over four highly interactive sessions (each four hours long), we’ll work side by side with your product, marketing, and business leaders to connect pricing decisions directly to customer value, ROI, and adoption.

This isn’t a lecture or a generic pricing course — it’s a working session tailored to your solution, your market, and your strategy.

What we’ll do together

We’ll guide your team through a structured, proven process using the Profit Streams Pricing Model:

• Model customer value with a focused Customer Benefit Analysis — clarifying the tangible and intangible benefits that drive buying decisions.
• Map your product benefits with a Solution Benefit Map — linking features to customer outcomes.
• Deconstruct your current pricing model — analysing Strategy, Structure, Specifics, and Policies to reveal improvement opportunities.
• Build a Customer ROI Model — including Total Cost of Ownership, to ensure pricing supports customer success and long-term value.
• Identify your top opportunities to refine pricing and packaging — and create a practical, data-informed action plan.

Together, we’ll design a pricing and packaging model that supports growth and profitability — with clear next steps for implementation.

Before and after the workshop

Before we begin, we’ll host a 1-hour discovery meeting to understand your product, your customers, and your growth goals.

After the workshop, we stay engaged to help you succeed:

• You’ll receive two 1-hour follow-up coaching sessions to refine your pricing and licensing choices.
• Every participant receives:
  • A copy of Software Profit Streams
  • A one-year membership in the Profitable Software Community
  • A one-year license to the Horizon platform, including access to the AI-powered Profit Streams Assistant

The result: clarity, alignment, and confidence.

After this workshop, your team will:

• Speak the same language about value, pricing, and growth
• Know exactly where to focus to improve your pricing and packaging
• Have a clear, data-driven roadmap to implement your pricing strategy
• Feel confident that your pricing supports both adoption and profit

Why work with Connected Movement

At Connected Movement, we don’t just talk about pricing — we help you design it.
As official partners of the Profit Streams methodology, we bring deep experience in software-enabled business models, pricing strategy, and growth.

We act as your guide — helping your leadership team translate complex pricing challenges into clear, practical steps.

Together, we’ll make sure your pricing works for growth, not against it.

Workshop format

• Delivery: In-company, fully tailored to your product and business
• Duration: Four sessions of four hours each, plus follow-up coaching
• Audience: Executives, product leaders, and cross-functional teams (product, marketing, finance, and sales)
• Language: English (optionally Dutch if all participants agree)