Delivered by a Certified Profit Streams Designer, this one-day workshop is an expert analysis of your current pricing model that results in clear, actionable steps to increase your profitability.

It’s fast, focused, and practical — designed for leadership teams who want immediate insight and impact.

What we’ll do together

In this one-day collaborative session, we’ll guide your team through a structured exploration of your pricing model using the Profit Streams Pricing Framework.

You’ll work directly with our facilitator to:

• Build a Customer Benefit Analysis, modelling the tangible and intangible value your solution delivers.
• Create a Solution Benefit Map that links features to customer outcomes.
• Deconstruct your existing Pricing Model — reviewing Strategy, Structure, Specifics, and Policies — to see exactly where improvement is possible.
• Identify the most significant opportunities to optimise pricing and packaging.
• Develop a clear, prioritised implementation plan for profitable improvements.

By the end of the day, you’ll walk away with a shared understanding of your pricing strengths, weaknesses, and a roadmap to address them.

Before and after the workshop

To make the day as effective as possible, we start with a 1-hour preparation meeting to understand your solution, market, and current pricing setup.

After the workshop, we continue to support your progress:

• Two 1-hour follow-up coaching sessions to refine your pricing and licensing decisions.
• Each participant receives:
  • A copy of Software Profit Streams
  • A one-year license to the Horizon platform, including access to the Profitable Software Community and the AI-powered Profit Streams Assistant

The result: clarity, confidence, and profit growth

After this workshop, your team will:

• See your pricing model with fresh, data-driven clarity
• Know which changes will deliver the most impact
• Have a clear roadmap for implementation
• Feel confident managing pricing decisions across product, finance, and sales

Why work with Connected Movement?

At Connected Movement, we help organisations turn complexity into clarity.
As official partners of Profit Streams, we combine strategic insight with practical facilitation to help your team uncover the real levers of profitability.

We don’t tell you what your prices should be — we help you discover why they should be that way.
Together, we’ll make your pricing a growth driver instead of a guessing game.

Workshop format

• Delivery: In-company, fully tailored to your business context
• Duration: 1 day (+ preparation and 2 follow-up coaching sessions)
• Audience: Leadership and cross-functional teams (product, marketing, finance, sales)
• Language: English (optionally Dutch if all participants agree)